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During the month of June, the marketing and communication managers of Catalonia’s clusters had the opportunity to attend a training session on Communication and Digital Marketing organized by ACCIÓ.
The various clusters were able to share successful communication practices. This exchange of experiences sparked a valuable discussion that allowed us to exchange opinions, enrich one another, and inspire ideas to continue improving communication within our community.
Representing the Light Mobility Cluster, Lia Viñas presented two communication practices that have been very well received by our members: the Welcome Pack and personal interviews.
It was an excellent opportunity to exchange ideas, discover which practices are working, and reflect on areas for improvement.
Lorena Rodríguez, co-founder and project manager at Creative Corner Agency, spoke to us about the new possibilities opened up by artificial intelligence and the expanded resources it offers for content creation and campaign planning. During her session, Lorena highlighted the great potential of platforms like LinkedIn and demonstrated how to use highly useful tools such as Canva AI, ChatGPT Pro, Microsoft Copilot, and Gemini.
In turn, Carles Revilla, an expert in international digital marketing and strategy, lead a session focused on the OKR methodology and the customer-centric approach for developing various initiatives targeted at cluster members.
We also had the participation of Alejandro Rodríguez–Acosta, co-founder and CEO of Timtul, who shared updates on the platform's new features and some very promising previews of what’s to come.
At the Light Mobility Cluster, we continue working to ensure that communication remains a key tool for generating value, connection, and visibility.
14 July 2025
Last Thursday, July 10, the Light Mobility Cluster team had the pleasure of attending the 13th Strategic Immersion of Cluster Teams, a day organized by ACCIÓ in the inspiring setting of Oller del Mas (Manresa).
The event brought together nearly 80 professionals representing 27 Catalan clusters in a space designed to share experiences, challenges, and new ideas.
The day began with a welcome by Joan Martí Estévez, Director of the Business Strategy Area at ACCIÓ. This was followed by a stimulating group activity led by Alfons Cornella, focused on co-creating solutions. The goal was to foster collaboration between clusters, share ...
28 May 2025
¿Quieres hacer crecer tu negocio con asesoramiento experto y subvencionado?
Los Cupones ACCIÓ son la ayuda más solicitada por las empresas catalanas.
¡Ya han impulsado a más de 5.000 empresas en los últimos años!
¿Qué te ofrecen? Subvenciones directas para contratar servicios profesionales en áreas como:
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Cupones ACCIÓ de estrategia: anticipa el futuro de tu negocio
Los Cupones de estrategia tienen como objetivo acompañar a las personas clave de una empresa a identificar los cambios que pueden ...
14 February 2025
Presentation Session on ACCIÓ’s 2025 GPS for Grants and Funding Calls
On February 11th, as every year, the Cluster, in collaboration with ACCIÓ's Next Generation EU Office, held the presentation session for the 2025 regional and national funding calls.
This edition featured Joel Juvany and Cinthya Villafaña, consultants from ACCIÓ's Next Generation EU Office, who presented the funding calls and the GPS alert system designed to help identify PRTR investment opportunities for projects related to the sector.
The goal of the session was to inform attendees and cluster members about the various ongoing and upcoming regional and national funding calls ...
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